Nikos Tagkoulis - Founder/Managing Director

Nikos is a highly experienced Senior Corporate Communications and business strategy expert, with a remarkable career history. Prior to establishing and managing Attention Creation, he had served in various top executive positions in renowned global companies, such as BMW AG, Fiat Auto Hellas, Nissan, Swissair, and briefly Swatch Group.

He has a proven track record of delivering results through his approach:

Think – Create - Connect – Deliver.

This approach involves creating and implementing effective communication strategies, establishing partnerships, and ensuring seamless communication between teams to achieve desired outcomes.

He has held several leadership positions in his career, including Director of Planning and Steering International Communications of the BMW Group. In his long career  he played an important role in consulting board member in improving business management, international public appearances, created media events, and managed crisis communication for internal and external audiences. He also worked with local commercial and communication managers to identify specific business priorities per area of responsibility, aligning the global strategy to local targets and specific needs in collaboration with other departments.

Nikos is a well-rounded individual with a broad range of experience in various industries such as automotive, marketing, sales, and public relations. He has extensive knowledge and experience in creating and implementing business and communication strategies, governmental affairs and lobbying activities, sustainability and environmental communications for e-mobility and new technologies.

He holds a Msc. in Marketing from Bristol Polytechnic and has completed professional specialization courses in creativity, team building and business development.

In his personal life, Nikos Tagkoulis enjoys traveling, motorsports, sustainable living, quality and healthy lifestyle, physical fitness, cooking, and wine tasting.