Events Model CRETA HS by ATTENTION CREATION
At Attention Creation, we are constantly staying ahead, keeping an eye on the most recent trends and developments in the industry. We have distilled our findings into a winning model for event success: CRETA HS.
We believe that events should embody the following qualities:
Creative = Extraordinary - different - innovative
Targeted = Individual - personal - networkable
Hybrid = Flexible - adaptable - multifaced
Sustainable = environmentally friendly - reusable - educational
The world of events is changing. And not only through advancing technologies, but also through social changes in our society. At ATTENTION CREATION we are always on the lookout for the hottest trends and developments. Combining all the important elements, we have summarized them in a model for success: CRETA HS. But what does that actually mean? We will show you why you have to follow this model in order to plan and implement successful events.
CRETA HS stands for: Creative - Targeted - Hybrid - Sustainable. We will have to consider all these attributes in the future to run successful events.
Creative. How can we do justice to society's trend towards cherry-picking and an increased sense of entitlement? Our answer is: Extraordinary creativity. Events have to be creative in order to lure people out of their comfort bubble. To guarantee success, an event must be inspiring, positively surprise participants, and sometimes break through expectations. Events will become the pacemaker of marketing: the live campaign idea will come back into play here and events will be the absolute highlight for content. In addition to great images and emotions, we also need high-quality content.
Targeted. In the coming years, individuality will become a key concept. It will be important to provide the appropriate information to the appropriate individuals at the right time. Today, especially in events, we need to focus on the individual, to recognize and serve their needs. By collecting data, we can learn more about the event participants and their interests and respond accordingly. AI (Artificial Intelligence) will be able to help us optimize our processes and create even better experiences - there are numerous AI tools with helpful features. Events should be networkable. Why do we visit events? Not just to see the most thrilling show, but above all to meet exciting people and gain experience. Social interaction is what every human being naturally strives for. That's why networking is considered key for successful events in 2023! The agenda should not be so full that participants jump from one program item to the next, because it's all about the chance of encounters that can only happen like this at a live event. It is important to create formats that deliberately create and allow this - whether live or virtual - that facilitate social interaction and create a sense of belonging.
Hybrid . Due to the increasing digitalization, it is important to consider the digital world at events. For this reason, every event today should include hybrid elements, combining live and digital into a holistic experience. Our goal and aspiration must be to produce digital and live content on equal footing - and in such a way that participants can also meet each other on equal footing, whether they are there live or from the screen. We are convinced that the Metaverse will become the ultimate operating system for hybrid events because there are no limits to the imagination and the social interactions come very close to reality.
Sustainable. Ιs much more than just reducing our ecological footprint. Sustainability consists of three dimensions: ecology, economy and social issues. On the one hand, we must optimize events to become as climate-neutral as possible and compensate for any emissions that occur. Equally important is Diversity, Equity & Inclusion an important aspect of social sustainability and should be an indispensable part of event planning to take individual needs into account.
In summary, we need to create impressive moments - moments that stay in the mind and are positively associated with the brand. We want to create lasting memories, anchor messages emotionally and bring community to life - and what better way to do that than with an event?
That is our success event model CRETA HS in a nutshell. Would you like to learn more or have a personal conversation with us? Then please do not hesitate to contact us!